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Sam Warren

Sam Warren.

Revenue Operations · Revenue Architect · GTM Engineer

Nearly two decades building the systems behind B2B SaaS revenue motions — across startups, unicorns, hyperscalers, and billion-dollar brands. Most recently: the AI-native infrastructure layer that turns ops from a reporting function into an execution one.

wwwsamwarren.ioemailsamuel.a.warren@gmail.comlinkedinsam-a-warrengithubswsounds42
Denver, CO · open to remote
▸ experience

Director of Revenue Operations

Homebot·Denver, CO · Hybrid
Jul 2025 — Present
  • ▸Define and operationalize long-term GTM technology strategy, using data to proactively identify growth and efficiency opportunities across the entire customer lifecycle — lead to renewal to expansion.
  • ▸Design, implement, and launch full signal-based outbound motions across enterprise and BDR/SDR teams — using AI to personalize outreach at scale and driving $1.5M+ MRR in pipeline to date.
  • ▸Build the reporting architecture and attribution foundation that measures the full marketing-to-sales pipeline — source tracking through conversion to expansion.
  • ▸Own and evolve the GTM tech stack roadmap across Sales, Marketing, and Customer Success. Obsessed with what's emerging, ruthless about what earns its place.
  • ▸Establish the data governance standards that make everything else possible — bedrock data integrity across the GTM stack and clean data flow between systems.
◆Featured in Common Room: $1.5M pipeline in a single month↗

Team Lead, Revenue Operations & GTM Systems

Leapsome·Berlin, DE · Hybrid
Oct 2023 — Jun 2024
  • ▸Co-led the Revenue Operations team; led Marketing Operations, Sales Development Operations, and GTM Systems. Earned a promotion within six months of joining.
  • ▸Owned Leapsome's entire GTM technology stack — integrations and data flow between platforms, the data warehouse, and product back-end. Built custom CRM objects and data flows for granular ROI + pipeline tracking.
  • ▸Proposed, built, and led a new B2B inbound channel (AI website chat via DRIFT) that returned ~6000% ROI in ARR pipeline and 315% ROI in bookings within six months.
  • ▸Built scalable GTM methodology from scratch — source + conversion tracking, CRO, lead routing + SLAs, lead/company nurture + scoring, multi-touch attribution, inbound/outbound/ABx strategy, closed/lost re-activation.
  • ▸Drove business-steering efforts — defining the customer lifecycle journey, synthesizing ICP + TAM, designing a GDPR/CCPA-compliant data governance strategy, and revamping the inbound conversion process nose-to-tail.
  • ▸Owned analysis and reporting across all pipeline channels; partnered with channel owners and leadership on budget planning, forecasting, and pacing-vs-target. Managed the GTM tech stack budget and all vendor relationships.

Marketing Operations Manager

Forto Logistics·Berlin, DE
2021 — 2023
  • ▸Owned and managed the global Marketing technology stack — all platforms, integrations, vendor relationships, team upskilling, and budget.
  • ▸Designed and implemented foundational methodologies across the global revenue org: GDPR, data governance, lead + account scoring, prospect grading, source tracking, asset IDs, segmentation, multi-touch attribution, marketing-to-sales workstream optimization.
  • ▸Oversaw global campaign management and execution — strategic direction for campaign effectiveness plus the full campaign infrastructure and automation logic.
  • ▸Responsible for full-funnel, lifecycle, and KPI reporting across Marketing, Revenue, and Sales.

Global Marketing Operations & Systems Manager

Foundever (formerly Sitel Group)·Remote · Miami, FL
2018 — 2021
  • ▸Generated $300M in global pipeline value in one year and returned 800% ROI by spearheading development, construction, implementation, and optimization of automated B2B/B2C chatbot and AI solutions across all global markets.
  • ▸Technical lead on all configuration, automation, and integrations of the Sales and Marketing technology stack.
  • ▸Global campaign project management — worked with technical leads to design solutions that optimally utilized the MarTech stack to support marketing strategy.

Demand Generation & Automation Manager

TraceGains·Denver, CO
2013 — 2018
  • ▸Created, tested, and deployed multi-touch, multi-channel integrated demand generation campaigns that consistently hit 110% of MQL quota per quarter.
  • ▸Doubled net-new opportunity sales volume each year, 2015–2018.
  • ▸Created, implemented, maintained, and managed all paid advertising and media placements on AdWords, LinkedIn, Bing, Facebook, and Twitter.
  • ▸Created executive-level campaign analysis highlighting ROI, KPIs, sales funnel, and expansion opportunities.
▸ capabilities
AI-native GTM architectureRevenue operations strategyMulti-touch attributionSignal-based outboundPipeline forecastingData governanceCRM architectureMarketing-to-sales opsScalable methodology designCustomer lifecycle journey
▸ platforms
CRM & RevOps
SalesforceHubSpotPardotGongClariCommon RoomOutreach / SalesLoft
AI & Automation
Claude CodeOpenAI API / Anthropic APIMCP (Model Context Protocol)n8nZapier
Data & Analytics
SnowflakeLooker / Tableau / Power BIdbtZoomInfo / 6sense / D&B
Build & Ship
TypeScript / Next.jsPythonCloudflare Workers + D1GitHub ActionsVercel
▸ certifications
Mastership in Revenue Architecture
Winning by Design · Revenue Academy·Jacco Vanderkooij framework
Issued Mar 2025

Demonstrated mastery of the three pillars — Revenue Architecture, Bowtie Analytics, and Insight Engineering — and the six core models that compose a unified operating system for recurring revenue: Revenue, Data, Mathematical, Operating, Growth, and GTM.

◆view certificate↗
▸ education
B.A., Government & Politics
University of Maryland
2010
▸ built, in public
▸ projects
Six case studies
The systems behind the numbers — Cascade, the attribution pipeline, the customer-intel deck generator, more.
▸ clone
Six public repos
The toolkit and the framework demos — readable references to patterns that power the production systems.
▸ notes
Essays
Taste in AI. The execution layer. Which loops to close first.
▸ graph
The project map
How the Cascade hub and the signal pipeline compose. Hover a node, see the relations.
▸ pdf
Designed single-page version. Same content, different artifact — built independently from the web page so it looks right on paper and in an ATS. Regenerates on every deploy.
↓download PDF