Short pieces I write while the thinking is still fresh.
The interesting question isn't whether to build AI-native infrastructure into your revenue stack. It's where to start. Here's the prioritization I run.
Most teams start with the showy loop. That's backwards. The loops that compound are the ones that capture institutional memory first — which is almost always data hygiene and attribution.
The modern GTM stack makes everything easier except the one thing that matters: deciding what to do next. That's the gap that's finally buildable.
Most ops professionals optimize existing systems. I design new ones. Here's the thesis behind the portfolio and the loops I'm closing first.